Tapas Bar
Barcelona
A true spanish tapas restaurant in the heart of Las Vegas.
A true spanish tapas restaurant in the heart of Las Vegas.
For a long time in Las Vegas, there was a unique tapas restaurant offering a fantastic menu with great food and beverage options from the Spanish culture with a touch of modernity.
At a certain point, due to its popularity and an expansion opportunity, the restaurant owners and investors look to redesign the image of its business for a new restaurant within the Artisan Hotel in Las Vegas.
It needed to portray the rustic and history of the Spanish tapas and appeal to a younger demographic.
I selected JemboHands font because its lines have a hand-written feel that creates an artisan touch, just like the restaurant wants to convey its food. Despite being a great font; it has its drawbacks. The readability is limited in long sentences or small sizes. That is why I narrowed its usage to headlines only.
The selection of ochres colors was intended not just to trigger the food sense of the viewers but also to have a reminiscence of the colors of Spain, wine, and bread.
