Camping Gear
Peaks & Pedals
Start the adventure with the right gear.
Start the adventure with the right gear.
The Peaks & Pedals logo portrays an abstraction of its elements. Summarizing the seek for adventure and the use of hard edges on shapes that represent the gear, a pedal in this instance.
This mix of natural with industrial design uses vibrant colors that accent the logo and its parts.
Dosis is the font that accompanies the logo. It holds a thick structure that evokes stability but also curved corners to reduce the industrial feeling and make the logo look more approachable.
I wanted a vibrant color selection that reflects the dynamism of outdoor activities, with a mix of colors that are natural and also bright.
